Krämer Druck visits Agri Press & Creator wine tour
- Category Materials, Sustainability, Finishing options
At Juliane Eller in Rheinhessen, we were able to provide exciting insights into the world of labels as part of the Agri Press & Creator wine tour.
It was particularly important to us to show which materials and finishing combinations are particularly popular with customers and trigger a strong emotional response in the purchasing process. We drew on various study results and also conducted a small experiment with the team on site.
Afterwards, we had the opportunity to attend an inspiring keynote speech by Juliane. She spoke about business succession in the wine industry and emphasised that winegrowers play an important role in preserving our wonderful cultural landscape.
Thank you very much for letting us be part of it!
The results of the study can be found here: https://www.kraemer-druck.de/studie-einfluss-papier-und…/
Thanks to Agro Kontakt for the great photos and the successful organisation! And, of course, thanks also to the wonderful team at Juwel Weine. We felt very much at home with you.
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