{"id":5143,"date":"2024-03-13T08:48:27","date_gmt":"2024-03-13T07:48:27","guid":{"rendered":"https:\/\/entwicklung.kraemer-druck.de\/?p=5143"},"modified":"2025-10-23T10:58:41","modified_gmt":"2025-10-23T08:58:41","slug":"studie-einfluss-papier-und-veredelung-des-weinetiketts","status":"publish","type":"post","link":"https:\/\/www.kraemer-druck.de\/en\/studie-einfluss-papier-und-veredelung-des-weinetiketts\/","title":{"rendered":"Study: How do the paper and finishing of the label influence the perception of a wine?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5143\" class=\"elementor elementor-5143\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92c3621 e-flex e-con-boxed e-con e-parent\" data-id=\"92c3621\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d03d1 elementor-widget elementor-widget-image\" data-id=\"59d03d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.kraemer-druck.de\/wp-content\/uploads\/2024\/08\/Studie-1024x576.webp\" class=\"attachment-large size-large wp-image-5135 not-transparent\" alt=\"Studie \u201eNeuromarketing meets the art of labeling\u201c - Wie beeinflussen Veredelungen und Papier die Wahrnehmung von Wein\" srcset=\"https:\/\/www.kraemer-druck.de\/wp-content\/uploads\/2024\/08\/Studie-1024x576.webp 1024w, https:\/\/www.kraemer-druck.de\/wp-content\/uploads\/2024\/08\/Studie-300x169.webp 300w, https:\/\/www.kraemer-druck.de\/wp-content\/uploads\/2024\/08\/Studie-768x432.webp 768w, https:\/\/www.kraemer-druck.de\/wp-content\/uploads\/2024\/08\/Studie-1536x864.webp 1536w, https:\/\/www.kraemer-druck.de\/wp-content\/uploads\/2024\/08\/Studie-jpg.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"false\" data-dominant-color=\"c2bdb2\" style=\"--dominant-color: #c2bdb2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3980be1 e-flex e-con-boxed e-con e-parent\" data-id=\"3980be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-246dbe1 elementor-widget elementor-widget-heading\" data-id=\"246dbe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Study: How do the paper and finishing of the label influence the perception of a wine?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2363e elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"eb2363e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2595ec3 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>13. March 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1c41e4e elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Category<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.kraemer-druck.de\/en\/category\/materialien\/\" class=\"elementor-post-info__terms-list-item\">Materials<\/a>, <a href=\"https:\/\/www.kraemer-druck.de\/en\/category\/veredelungsmoeglichkeiten\/\" class=\"elementor-post-info__terms-list-item\">Finishing options<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3892a9e elementor-widget elementor-widget-text-editor\" data-id=\"3892a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Why do consumers reach for certain bottles of wine on the shelf? Of course - it's largely down to the labelling. The new neuromarketing study by our partner UPM Raflatac reveals the profound impact of label design and finishing on purchasing decisions and taste perceptions of white wine.<\/p><p>The research, in collaboration with Argea, SenseCatch, LEONHARD KURZ and Kr\u00e4mer Druck GmbH, shows that the material and surface of a label can really determine whether or not buying wine is a positive experience.<\/p><p>Thank you for allowing us to be part of this interesting study!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7fd03b elementor-widget elementor-widget-text-editor\" data-id=\"e7fd03b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>You can read the study online under the following Link. For the german version switch the language of the website.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47fa4e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c47fa4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/upmraflatac.showpad.com\/share\/okI8lgs0Dpg0LiIjuF9pE\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a\" width=\"27.65mm\" height=\"38.94mm\" viewbox=\"0 0 78.37 110.38\"><path d=\"M42.84,81.73c2.12-2.05,4.27-4.08,6.35-6.16,7.88-7.86,15.74-15.74,23.61-23.62.56-.56,1.04-1.38,1.71-1.58,1.22-.37,2.56-.36,3.85-.51-.12,1.29.23,2.99-.45,3.8-2.36,2.79-5.09,5.27-7.68,7.86-9.16,9.17-18.39,18.29-27.46,27.55-2.46,2.51-4.28,2.67-6.83.08-11.49-11.67-23.15-23.15-34.62-34.83-.92-.94-1.68-3.42-1.13-4.17,1.49-2.05,3.16-.6,4.53.77,9.35,9.35,18.71,18.71,28.08,28.04.98.97,2.05,1.85,4.08,3.66,0-3.1,0-4.99,0-6.88,0-23.45-.02-46.89.04-70.34,0-2.03-.99-5.29,2.19-5.4,3.58-.12,2.58,3.3,2.59,5.44.06,23.18.03,46.37.03,69.56,0,2.06,0,4.13,0,6.19.37.18.75.36,1.12.54Z\" fill=\"#fff\" stroke-width=\"0\"><\/path><line x1=\"2.87\" y1=\"108.38\" x2=\"75.49\" y2=\"108.38\" fill=\"none\" stroke=\"#fff\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"4\"><\/line><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the study in english<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af0b86 elementor-widget elementor-widget-text-editor\" data-id=\"2af0b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together with our partner UPM Raflatac, we were able to present the results of the study at this year's ProWein as part of the masterclass \u2018The Art of Labelling proven by Neuromarketing\u2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8166d54 e-flex e-con-boxed e-con e-parent\" data-id=\"8166d54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de1a617 e-con-full e-flex e-con 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